A passion for wide-open spaces and sports linked to nature meets cutting-edge style and experimentation, converging in a new lifestyle. It’s the outdoors and technical know-how together with the hope for a new equilibrium between man and nature.
Pitti Uomo presents I GO OUT: the new project that interprets the contemporary outdoor style trend, targeting the best concept stores and most discerning ecommerce sites.
Hosted in the Sala della Ronda, it’s a selection of aesthetically impeccable collections from all over the world. It’s an across-the-board range of clothing, accessories and items for the outdoors that bring together style and performance, functionality and ambitious design but also creativity and an environmentally friendly philosophy.
All in a set-design curated by Andrea Caputo Studio, who will recreate an interactive, eco-sustainable setting, animated by experiences and relationships between the digital and the physical.
Special appearance by REDA ACTIVE
At the entrance to the Sala della Ronda, a special lounge area leading into the I GO OUT world will star the collection of highly performing fabrics by REDA ACTIVE. REDA, the historic wool mill from Biella, will be the project’s special guest and will exclusively presenting its innovative biodegradable REDA Active LIFEPROOF membrane.