MCDEAN MANUAL MERCH: A SPECIAL PROJECT AND TOUR BY BYREDO

LONDON, ENGLAND - SEPTEMBER 16: Books displayed at the Craig McDean x BYREDO cocktail party at the BYREDO Lexington Street store on September 16, 2019 in London, England. (Photo by David M. Benett/Dave Benett/Getty Images for BYREDO)

“Essentially, I wanted to support my friend’s book launch, but I wanted to do it a little differently. So we made merchandise – it was an idea of memorabilia and nostalgia entwined with our shared appreciation of US car culture. It’s basically about wearing Craig’s art; I wanted people to be able to consume it in a different way.” Ben Gorham, Creative Director Byredo

“The book is a journey of mine in America; the cars and the fashion coincided for me. I bought a muscle car when I first got to the States; it was like being in a movie and fulfilling a dream. I wanted to do something fun to reflect this, to have a series of happenings. The world is going so fast – it’s good to go with it.” Craig McDean, Photographer

In celebration of Craig McDean’s latest photographic monograph – McDean Manual – close friends and collaborators, McDean and Ben Gorham, have devised a series of products and special editions of the book to be made available in Byredo stores worldwide. The availability of special merchandise will coincide with a book signing tour / series of ‘happenings’ that will take place in Byredo stores throughout and beyond various global fashion weeks.

The tour begins in London, on the 16th September; Paris 27th September; Montreal (special SSense appearance) 16th October; New York 18th October and in Seoul late November.

A selection of products will be exclusive to each city of the tour, comprised of scarves, t-shirts, mechanic jackets, lighters, can coolers and caps. There will be 400 limited editions of the McDean Manual with new, special sleeves made exclusively for Byredo.

More from Milano FTV Staff

Puma Eyewear Celebrates The 50th Anniversary Of Suede With A Special Edition

Puma eyewear collection asserts the brand’s active soul and athletic spirit with...
Read More