COLLECTION FW 20-21 PITTI CENTRAL PAVILION, TOP FLOOR, STAND E/11

Richard J. Brown Denim for the environment – the “first capsule collection”
with a green Soul. The project for the sustainability research and awareness
comes to life. The most natural choice between organic cotton, organic indigo dye and eco details.

On the side of nature. And of our planet’s resources. More aware of how
production is made in favor of the least possible impact on the environment. More attentive to the choices of materials and design. Richard J. Brown – Italian Luxury Denim with a green Soul is the first capsule collection that interprets the brand’s commitment to developing its project of shared awareness. Not just a matter of product, but of responsibility towards the industrial chain and the consumers, in particular the new generations. A contribution to collective education and a signal of proactive initiative that is already a priority and concrete.


The capsule collection, an integral part of the AW 20-21 Collection, includes some iconic items of clothing made of Italian and Japanese organic cotton denim fabrics, certified respectively by GOTS – Global Organic Textile Standard and BCIBetter Cotton Initiative, subjected to organic indigo dyeing, which is also certified by GOTS. A consumer protection to certify that the denim used is obtained in compliance with strict environmental and social criteria applied at all levels of production, from the collection of fibres in the field to the labelling of the finished product.

According to an all-round eco-sustainable approach that includes the treatment phase, the use of ecological substances, the saving of resources like water and energy. In addition to a precise and constant attention to the ways of reducing risks to health and to the natural habitat.

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