STELLA McCARTNEY Unveils A Sustainable Approach For EYEWEAR

 
Stella McCartney continues the brand’s commitment to sustainability with the latest eyewear main collections. A lifelong vegetarian, Stella McCartney does not use any fur or leather in her designs and is committed to operating a modern and responsible business.
 
Bio – Acetate is fundamentally a more natural version of acetate that differs from the standard acetate plasticizer (DEP) which is made of petroleum origin. Bio-acetate has two main components: Cellulose acetate (coming from wood) and plasticizer (derived from the esters of citric acid) that are both of natural origin and renewable resources. This material delivers a unique luxurious feel that is characteristic of these natural substances. As Stella McCartney continues to push boundaries and challenge the status quo, the brand stands to evolve from just reducing our impact to making a positive environmental impact by respecting the environment and working with nature instead of against it.
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